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var images = new Array("BlueBgWeCanMakeItHappen2.jpg",'images/Products.jpg','images/Resources.jpg','images/Press.jpg','images/AboutUs.jpg','GrassRootssm.jpg','images/DennisEsber.jpg');
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var storyReturnPg = '';
function pgContent(pg, retPg)
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case 'aboutus':
case 'aboutus2':
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arrowContent(pg);
belowArrow(pg);
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document.getElementById('menuProducts').style.color = "";
document.getElementById('menuResources').style.color = "";
document.getElementById('menuPress').style.color = "";
document.getElementById('menuAboutUs').style.color = "";
switch (pg)
{ case 'home':
case 'home2':
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tmp = "";
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case 'products':
case 'products2':
case 'products3':
case 'products4':
case 'products5':
case 'products6':
case 'products7':
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case 'aboutus':
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document.getElementById('menuAboutUs').style.color = "orange";
tmp = "
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case 'contactus':
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case 'story1':
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{ case 'home':
tmp = "33 Years…and Counting!
Point To Point Printing offers practical solutions on printing projects ranging from business cards to complete marketing campaigns. Call us here at Point To Point Printing today.
Let us help you build your total image and “brand.” Whether you’re just starting out or have an established company…we can help you. It may well be the most important business call you’ll ever make.
Call (813) 792-2710 or email me at DEsber@PointToPointPrinting.com and let’s get started.";
break;
case 'home2':
tmp = "It’s About Your Image and Your Reputation…
In business, your image and your reputation are your two most important assets.
Your reputation is the most important. But, did you know that your image and the way your business is perceived is just as important to your success?
When choosing who to do business with…people look for stability, continuity, and competence. Their perception of your business is all-important.
Even the newest business needs to develop a corporate image. Simply put, a corporate image is the sum of all the parts that create the public’s perception of your business. Your corporate image needs to permeate every aspect of your business.
We have 33 years of experience in helping companies develop their corporate image.
Are you ready for YOUR new image?"
break;
case 'products2': tmp="Business Cards
The quality of your business cards says a lot about the quality of your business.
You’ve seen really dynamic business cards, and…admit it — you were impressed. You’ve also seen some that weren’t so impressive.
Who would YOU choose to do business with?
Here’s a hint: Make YOUR business card a “keeper.” Print a calendar, football schedule, or other useful device on the back. People will save and use them. Your name and brand are always present.";
break;
case 'products3': tmp="Brochures
Quality brochures are like an army of 24-hour, unpaid salespeople. They keep selling your services long after you’ve gone. People hang onto brochures for months because they may be planning to make a purchase in the future. When the inclination strikes, the brochure is there to remind them why they considered you.
Here’s a hint: Use your brochure to emphasize the benefits & features of your product or service in your client’s eyes.";
break;
case 'products4': tmp="Business Forms and Estimate Sheets Preprinted business forms and estimate sheets are another form of marketing. Professionally printed business forms using your logo and image convey a sense of stability & permanence. It tells potential clients that YOU are an established enterprise. When people are seeking more than one estimate, a professionally printed estimate form with your logo can be the deciding factor when all else is equal. Compare the look of a professionally printed estimate sheet with a generic form bought at a stationery store.
Which one says stability and longevity? Here’s a hint: Use your invoices as a marketing device. Insert a flyer or note about upcoming specials or offer discounts for referrals. Put a discount offer for referrals at the bottom of the sheet. Most people file invoices away for their records or tax purposes. Even if they lose your business card, they’ll have your contact info on your invoice.";
break;
case 'products5': tmp="Stationery and Envelopes
Nothing says “Professional” more than high-quality printed stationery, matching envelopes and presentation folders. It is another step in establishing “Your Brand” and the integrity of your business.
Here’s a hint: After you’ve delivered an estimate, follow up a few days later with a letter (on your corporate stationery) thanking them for the chance to earn their business. Enclose a business card (or a refrigerator magnet) and offer a discount for a referral.";
break;
case 'products6': tmp="Custom Business Checks
Custom-printed checks are a great advertising vehicle for your business. When you write a check or pay a bill, that check is handled by ten people or more as it gets processed. That’s ten or more potential customers who are exposed to YOUR name and logo.
Here’s a hint: Every time you mail a check, enclose a business card. The person who opens the mail will keep it or pass it on to someone else.";
break;
case 'products7': tmp="Promotional Items
Just about every home you walk into has a variety of promotional items laying around. It could be refrigerator magnets, coffee mugs, or sports event calendars. People save these things and refer to them when they need a service.
It’s an inexpensive way to keep your name in front of people.";
break;
case 'products8': tmp="Direct Mail
Dollar for dollar, a properly implemented direct mail program will give you more return on your investment than any other form of advertising. You can target any specific area and any specific demographic that you like…and hit only that target.
Here’s a hint: Use a return response device so that you can track which areas and which mailings generate the best response.";
break;
case 'resources': tmp="Resources
GrassRoots Marketing Group, Inc. delivers marketing and advertising solutions that make your business grow. Our team of experts immerse themselves into each project. They work tirelessly to build your brand and business. See our list of services. www.GrassRootsMarketingInc.com
Evaluate marketing & branding
Market Research
Surveys
Marketing Assessments
Marketing Plans
Website Marketing Consulting
Project Marketing Assignments
Marketing Coaching
New Product Launch
Business Development
Event Planning
Collateral Development
";
break;
case 'press': tmp="A Business Model for Re-energizing In a Recession
Tampa, June 24, 2009 – Pasco County based “Key West Media” has changed their name to “Point To Point Printing.” Though the company has been in business since 2003, owner and business manager, Dennis Esber was looking for ways to reenergize his business in a Recession...
When someone asked Dennis Esber, of Point To Point Printing, how he has managed to prosper for 33 years in the competitive world of the printing industry…he replied, “I believe in ‘partnering’ with my customers.
It’s about being more than just a printer. It’s being a valued consultant who learns their needs and goals. That lets me provide practical solutions for all of their business needs from business cards to complete marketing campaigns.” Dennis “Denny” Esber President/CEO";
break;
case 'aboutus2': tmp="About Us (continued)
Dennis spends much of his free time volunteering for many of the charities in the Central Pasco area. On being asked why, he stated, “As a dad, you try to teach your children about the intangible rewards that come from giving back to your community.”
When asked how he developed his work ethic, he said, “After graduating from the University of Cincinnati, I went to work for RR Donnelley & Sons Co. They are the largest printing company in North America. It was there that I learned the importance of image and reputation. I realized if it was that important to such a huge company…it is even more important for small businesses. Read the story of Brian and Jim, and you’ll see what I mean.”";
break;
case 'contactus': tmp="
2643 Narnia Way, Suite 102 Land O’ Lakes, FL 34638-7268
"; break;
case 'story1':
tmp="The Story of Brian and Jim
Seven years ago, Brian and Jim (not their real names) both went into the same type of business. They opened their doors about a month apart.
Both had the same level of education, the same amount of on-the-job experience, and the same desire to succeed. Both men were highly qualified and both did excellent work. Both began their businesses with very limited start-up capital.";
break;
case 'story2':tmp="Seven Years Later, Jim’s Business is Booming!
Since we had established the look and feel of Jim’s image at the beginning…everything was consistent at every stage of his growth. His business projected an image of stability and success, which won the confidence of his customers. Within a couple of years, he moved into direct mail and has never looked back.";
break;
case 'story3':tmp="Brian’s Business Did Not Fare as Well
Brian designed his own business cards and ordered them through the internet to save money. Later, he had brochures printed by another company, and still later, had his business forms printed by someone else. He had no consistent look or feel, and no established “brand.” Customers perceived his business as haphazard and unstable. They wrongly assumed that his work was that way, too.
Today, Brian has given up his dream of owning his own business, and is a Manager at Jim’s Company.";
break;
}
document.getElementById('arrowContent').innerHTML = tmp;
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tmp="
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tmp="
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tmp="
Image
Cards
Brochures
Forms
Stationery
Checks
Promotional
Mail
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case 'resources':
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tmp="
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case 'press': tmp=''; break;
case 'aboutus':
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case 'contactus': tmp=''; break;
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tmp="
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case 'story2':
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case 'story3':tmp='';
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document.getElementById('belowArrow').innerHTML = tmp;
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function doIt(val)
{ switch(val)
{ case 'open':
{ document.getElementById('divPopup').style.visibility='visible';
break;
}
}
}
";
break;
case 'products':
case 'products2':
case 'products3':
case 'products4':
case 'products5':
case 'products6':
case 'products7':
case 'products8':
document.getElementById('menuProducts').style.color = "orange";
tmp = "
About Us
